Below is a list of the items in the advertising audit checklist-

• Because customers have the ability to respond with a claim, care must be given while considering the words delivered to them.
• Exaggerating the product's performance or capability is not acceptable.
• The product's price should be disclosed upfront.
• The advertisement itself must contain all necessary clarifications and must not in any way be misleading. These can contain any important terms of an offer that need to be disclosed explicitly or be connected to the main claim.
• The qualifying text, commonly referred to as the small print, should be used to explain the main message of an advertisement; it must not be utilized to obfuscate any crucial information.
• You must be sure that all objective claims—those that can be proven—are supported by sufficient evidence before presenting even a sliver of it. The amount of evidence required is very high in advertising audits including claims like those in health, beauty, and slimming advertisements.
• Unqualified environmental statements like "eco-friendly" or "zero-carbon" shouldn't be used until there is strong supporting documentation. By considering the entire life cycle of the product from manufacture to disposal, there must be convincing proof that the product will not harm the environment.
• Marketers must substantiate testimonial claims in an identical manner to other objective claims when performing an advertising audit. Documentary proof and the giver's contact information must also be kept on hand.
• Comparisons with the competition are permitted. This is done to promote fierce competition in the provision of public information. However, you must make sure that you have proof about both your product and your rival. To verify the comparison, you must check on the rival.